Skip navigation

08451 300 240


Retail Sector

Get the sales you deserve


Cards have been used in the retail sector for many years, and this is still one of the strongest markets because of the great impact that they have in boosting business.

The three main card uses are Discount Cards, Gift Cards, and Loyalty Card, which are described in the page below.  In addition to this retails also have staff cards and access control cards, that are described in their associated sector descriptions.

Discount Cards

Discount Card

Discount cards are useful for promotions to give to exsiting customers or potentially new customers.  The cards are a great format compared to other promotional materials such as flyers, as cards themselves are easy to carry, and longer lasting.

For repeat buisness why not try giving customers a discount card for their next visit, a cost effective way to get people coming back.

Give your one-off promotion a real look of quality, so that your customers take notice. There is plenty of room for great artwork, messaging, and even get your supplier's  logo so they might even cover the cost of the cards.

For further information on discount cards please call 01242 5885999 or email

Gift Cards

Gift Card

Gift cards for retailers give a perfect way of getting a brand in front of customers.

Seasonal promotions mean that exciting designs will keep your promotions and image fresh and up-to-date, as well as relevant to the time of year that people are buying the cards for.

So why not get creative with Spring, Summer, Autumn, and Winter. Maybe a great summer holiday design, or Easter promotion.  Plus you can choose the denomination of the cards to fit your business spend levels, so £5, £10, £20, even £100.

For further information on gift cards please call 01242 5885999 or email

Loyalty Cards

Loyalty Card

Loyalty cards are used by business large and small, and the retained customer support, means that this is a great way for you to develop your brand laoyalty.

Not only can we offer vibrant and exciting designs to match your business needs, we can also provide the support you need to capture spending patterns, customer contact information, and SMS and email campaigns.

Our bureau can even personalise the cards with your customer information to make your brand association stronger.  Plus with our fulfilment equipment the card can be attached to a letter, marketing material added and sent directly to your customer.

Our in-house developed web based system, is scalable from a single site, right through to multiple organisations operating in several currencies.

For further information on loyalty cards please call 01242 5885999 or email

Latest Blogs

Magnetic Stripes - what are they, and how to use them.17th April 2018

A standard magnetic stripe cad has up to 3 tracks available, and normally just called Track 1, Track 2, and Track 3. The personalisation of these tracks is set out in a standard called ISO7813, which details information such as where on the stripe this information appears, what characters are permitted, how many characters etc. All of the equipment at Card Personalisation Solutions is calibrated and checked to conform to these standards.

Arrow iconMORE

Gift Cards - The Pros and Cons for the Consumer10th April 2018

Understanding what consumers are looking for in a gift card

Arrow iconMORE

Activating FIDO U2F on Firefox Quantum5th April 2018

Getting FIDO U2F token to work on Mozilla Firefox

Arrow iconMORE

Smart Card Alliance White Paper Highlights FIDO Advantages20th May 2016

The Smart Card Alliance's Identity Council has issued a new white paper on smart card technology based on FIDO Alliance specifications

Arrow iconMORE

CPS now on Amazon18th May 2016

Card personalisation solutions is delighted to announce the availability of selected products via its new presence Amazon.

Arrow iconMORE

Oracle Sun Ray Access Cards Available17th May 2016

Card Personalisation Solutions Limited now offering a range of Oracle Sun Ray ready cards combined with physical access control

Arrow iconMORE

New Web-sites15th February 2016

Announcement of our new websites

Arrow iconMORE

Precise Biometrics Appoints CPS as Distributor / Reseller of its Biometric Smart Card Readers8th October 2015

Precise Biometrics announced today that they have appointed CPS as a distributor / reseller of its biometric and smart card readers.

Arrow iconMORE

CPS to launch Gemalto Display card – credit card sized with a screen12th September 2015

Strong security and the need to allow access to a company’s resources is a battle most organisations are currently facing. So how can you implement a solution that best mitigates the risks likely to be encountered?

Arrow iconMORE


Create and Order Photo ID Cards Online with our identity2u service.


CPS is the UK and Ireland dirstributor for Gemalto Security Solutions.

CPS Appointed

CPS appointed distributor & reseller by Precise Biometrics.


As an ITSO Member, CPS delivers ITSO-Compliant smart card solutions.